Conceptualised in New Zealand and activated in Hong Kong, Tribe of Sunday was born of the desire to produce beautiful, comfortable resort and weekend wear with an edge.  Garments that would suit women from small to larger builds and be your go to pieces when packing for warm, humid destinations.


Founder and Creative Director, Jules, was on sabbatical from the world of Marketing Communications when she had the headspace to pursue her dream of designing a clothing line.  Jules explains “I grew up by the coast in Australia and my husband and I have always loved our warm Summer holidays by the sea - be it Australia, Asia or Europe. Designing a small collection of resort wear made perfect sense to me and feels authentic because they’re the type of garments I’m always on the hunt for but struggle to find.  Garments in that mid-point price range that won’t break the bank and you’ll have in your wardrobe for years to come.”


Tribe of Sunday’s styles don’t adhere to any one genre of design.  Small batch, slow fashion best described as 'sophisticated boho' they embrace modernist, boho and vintage elements. Garments to suit lounging around at a resort over your bikini, brunching with your tribe on the weekend or playing tourist in warm Summer locations. 


Our ethos is one of sustainability and ‘giving back’ which is why we donate every quarter to @4ocean, a wonderful environmental organisation committed to removing trash from oceans and coastlines, protecting our maritime ecosystem.